Introduction
This week in crypto, Animoca Brands drives momentum through its InfoFi investments and Memecoin market activity—revealing a powerful shift toward data-driven tokenization.
What’s Happening
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Memecoin explosions continue dominating discussions. As per CoinGecko, memecoins and AI tokens comprised over 60% of Q1 crypto fascination
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InfoFi ecosystem gains traction: Projects like Cookie and Kaito are leading the wave, leveraging attention, social data, and token rewards to monetize content interaction.
Animoca Brands’ Strategic Role
While primarily known for its blockchain gaming investments, Animoca is emerging as a key player in InfoFi:
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It recently backed Cookie, a social-data project focused on content scoring and encrypted data access.
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Animoca’s wider portfolio—over 540 investments—includes major web3 names like OpenSea, The Sandbox, and Polygon.
Why This Matters
1. Cultural Shift in Crypto
Memecoins and InfoFi herald a new era—not just transactions, but data, attention, and social behaviors are becoming tradable assets.
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Memecoins thrive on virality and FOMO, skyrocketing on social hype.
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InfoFi tokens reward user engagement and data contribution, ushering in a monetized attention economy.
2. Risk & Opportunity
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Memecoins remain volatile and risky—dominated by hype rather than fundamentals.
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InfoFi shows promise but needs scalable models and regulatory clarity before going mainstream.
What to Watch
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Animoca-backed Cookie & Kaito: Their growth could determine InfoFi’s viability.
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Regulatory scrutiny on both memecoins and data-tokenization models.
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New entrants in attention-based token projects—could diversify or fragment the InfoFi space.
